Getting rid of the unseen forces that block creativity is the key to creative success. Amy Wallace and Edwin Catmull’s Creativity, Inc. will show you how to manage and harness your creativity to realize your full potential. This book will help you manage your creative output, which will result in greater productivity and more satisfaction. Whether you’re a creative professional or a hobbyist, this book will help you realize your full creative potential.
Creativity is legendary but fickle. It can easily fall prey to complacency, the what-worked-before mentality, or the budget or population that once constrained the creative process. Once a creative streak kicks in, it’s hard to sustain it. Catmull’s book details the early days of computer graphics and his transition to management. He also reflects on his personal experiences, including his interactions with Steve Jobs.
The book traces the history of Pixar as a company and explains how the two men got there. Catmull’s success at Pixar has inspired other companies to do the same. In addition to his own experiences, Catmull cites examples of companies that grew due to collective creativity. Moreover, he emphasizes no single formula for creating a creative environment and success. Instead, managers should allow people to take risks and work within their comfort zones.
Creativity is a vital skill for both students and teachers. Faculty members have to balance the needs of students and the institution’s requirements. This requires quick thinking and flexibility. Despite this, few books focus on this specific skill in academia. While the book was intended for the corporate environment, it also offers valuable strategies for academic contexts.